What is actually the difference between mainstream marketing taught in conventional b schools and mass communication?
Asked about Symbiosis Institute of Media and Communication, Symbiosis International, Pune - MBA in Communication Management
Asked by Vaybhav Pandit
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1 Answer
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Dear Vaybhav,
Marketing and Mass Communication are two different streams.
Marketing taught in B schools make you understand the aspects of how a prosuxt or a service is being promoted to increase it's reach and make it more popular.
On the other hand, Mass Communication involves journaliam, event management, media management, Public relations and much more.
Do not combine the two different streams and select wisely.
All the best!
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