What tools or software are taught in the MBA Digital Marketing programme at Chandigarh University?

<p>The MBA in Digital Marketing introduces students to the tools and software widely used in the global marketing ecosystem. The curriculum includes Google Analytics, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, Canva, HubSpot CRM, Mailchimp, WordPress, and SEO optimization tools. Students also learn socia media management dashboards and content -planning platforms used by top marketing firms. Hands-on training help students create ad campaigns, track customer journeys, measure performance metrics, and develop digital strategies. Companies such as Amazon, Flipkart, Wipro, and Deloitte frequently conduct workshops to help students understand the real-time functioning of the digital marketing industry. With a strong emphasis on analytics and strategy, the programme prepares students to work in areas such as brand management, digital advertising, content strategy, and marketing operations.</p>

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