Why is Shiksha's counseling service for study abroad free?

Yes, Shiksha study abroad counseling service is free for students. It's free because we make money from universities, who pay us for promoting their courses to Indian students (you will notice banner advertisements at various sections of our site) and sharing students with them. So it's a mix of advertisements and commissions model. Universities pay Shiksha because: - They are interested in promoting their courses to the Indian students interested in studying abroad (in case you don't know, India is 2nd largest student recruitment market in the world after China). International students bring more diversity and pay higher tuition than domestic students. - Shiksha is most popular website for study abroad aspirants in India. In terms of traffic, we receive over a million student visits to study abroad site every month as of May 2019 (as per Similarweb, an independent 3rd party analytics company). So, in a way, we make our money through online advertisements (similar to other internet companies such as Google and Facebook). These advertisements create an initial interest, which leads some interested students to become an inquiry, and which further leads to some inquiries to apply to the university. That is, advertisement leads to interest in universities which creates inquiries resulting in university applications. I hope that clarifies some of your doubts. Feel free to ask more.

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Shiksha is a platform for experts like us to share our expertise to students in the best interest of students as a contribution to society which gave us opportunities to grow. It is minor repayment to society and nation as a whole.

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