Are students trained for emerging industry skills like digital marketing and analytics in Dnyaan Prasad Global University (DPGU)'s SHT?

<p>At the School of Hospitality and Tourism (SHT) at Dnyaan Prasad Global University, students are trained in emerging skills for the hospitality and tourism industry, including digital marketing and analytics. In addition to providing students with a strong foundation in traditional hospitality skills, the university has identified digital tools and services as essential to provide guest experiences in a technology-driven world. Success in the hospitality and tourism industries also requires an ability to leverage technology, data, and online platforms to connect with and engage guests.</p><p>&nbsp;</p><p>The SHT curriculum consists of modules that teach students about digital marketing strategies, social media management, and online branding. These courses provide students with knowledge of how hotels, resorts, and travel services leverage digital marketing strategies to connect with a global audience and create customer loyalty. A significant focus is placed on developing analytical capabilities through coursework that helps students learn to interpret customer data and use it to understand booking trends, market performance, and customer preferences. These capabilities are critical to enabling SHT graduates to make well-informed decisions about business operations and improve the quality of service they provide.</p><p>&nbsp;</p><p>Practical experience is provided to students through different activities, including live case studies, workshops, and project work, allowing them to use their skills and knowledge in actual hospitality industry situations. By providing students with traditional hospitality training as well as modern digital and analytical skills, SHT prepares its graduates for a career in the hospitality industry. Additionally, this blend of skill sets enables graduates to successfully adapt to the changing needs of the hospitality market, and to successfully engage in either domestic or international hospitality employment.</p>

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