Are there any recommended books for BMMMC students?

<p>Here are some popular Mass Communication books every Mass Media and Mass Communication student should read along with their regular syllabus:</p><ul><li>Mass Communication in India, Fifth Edition <em>by Keval J. Kumar.</em></li><li>The Media Of Mass Communication<em> by John Vivian.</em></li><li>Propaganda and the Public Mind <em>by Noam Chomsky.</em></li><li>End of Advertising as We Know It<em> by Sergio Zyman.</em></li><li>The One to One Future <em>by Don Peppers.</em></li><li>Morale: First Line of Defense? <em>by Edward L. Bernays.</em></li><li>The Engineering of Consent <em>by Edward L. Bernays.</em></li><li>Crystallizing Public Opinion <em>by Edward L. Bernays.</em></li></ul>

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