Are there any specializations or types available in Public Relations field?
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1 Answer
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Public Relations (PR) courses come in various types, catering to different levels of expertise and specific areas within the field. Students can pursue Public Relations courses in the following specializations. Consider your career ambitions, the specific areas of PR you are interested in, and your present degree of experience while selecting a PR course. There are courses available to meet your needs, whether you are a novice or an established expert.
They can choose the course as per the area in which they wish to specialize:
Type of PR
Description
Media Relations
The PR has to have good contacts with the media channels and reporters who act as their content source and promoter.
Investor Relations
The PR's job is to handle investors' events by releasing financial reports, media inquiries and complaints.
Community Relations
The PR has to ensure that the brand image is positive and in the good books of the public by hosting events and campaigns.
Internal Relations
The PR deals with the employees of an organisation by cooperating with them during launches, events, reminders and projects.
Customer Relations
A PR has to handle the relations with the Public by conducting surveys and projects to get feedback from the customers, know their attitude towards the brand and how the brand can be improved for their liking.
Marketing Relations
PRs have to assist the marketing team and salesmen in relation to the product launch, the campaigns, how to promote brand awareness, image and positioning.
Note: The information is sourced from external sources and may vary.
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