At IILM Uni, Gurugram, how is balance achieved between heavy subjects like Economics with practical ones like Marketing in BBA?

0 8 Views | Posted 2 months ago
Asked by Tanya Kapoor

  • 2 Answers

  • A

    Answered by

    Aakshi dalmia | Contributor-Level 10

    a month ago

    At IILM University, Gurugram, the BBA programme is carefully designed to maintain a balance between heavy theoretical subjects like Economics and more practical, application-oriented ones like Marketing. The curriculum is structured in a way that foundational courses in economics, accounting, and quantitative methods build strong analytical and conceptual skills, while practical subjects such as marketing, entrepreneurship, and business communication provide hands-on exposure through projects, case studies, and simulations. This mix ensures that students not only understand the theoretical underpinnings of business but also know how to

    ...more
  • M

    Answered by

    Manya Khetarpal | Contributor-Level 8

    2 months ago

    For BBA students at IILM University, Gurugram, the timetable is designed keeping this in mind and it spreads the subjects out.

    So you’re not too burdened with all the heavy subjects in one semester - there is always a balance. Also, the profs link theory to real-world examples, like connecting economics to current inflation trends. That makes it digestible and easier to grasp.

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