At IILM Uni, Gurugram, how is balance achieved between heavy subjects like Economics with practical ones like Marketing in BBA?

IILM University helps BBA students stay updated with industry and business trends through a combination of dynamic curriculum design, experiential learning, and regular industry interaction. The university integrates contemporary subjects such as digital marketing, business analytics, entrepreneurship, and emerging technologies into its courses, ensuring students gain knowledge relevant to current market demands. Regular workshops, guest lectures, seminars, and webinars by industry experts expose students to real-world practices and innovations. Additionally, live projects, internships, and case studies give students practical insights into evolving business strategies, consumer behavior, and market dynamics. Participation in student clubs, competitions, and global immersion programs further broadens their perspective, helping BBA students remain agile, informed, and ready to adapt to changing business landscapes.

BBA students at IILM University, Gurugram are required to give presentations quite frequently, as they form an integral part of the teaching and evaluation process. Presentations are used across courses to encourage active learning, improve communication skills, and build confidence in public speaking. Students typically present case studies, project work, research findings, or business plans, either individually or in groups, ensuring consistent practice throughout the semesters. This regular exposure not only sharpens their analytical and presentation abilities but also prepares them for real-world professional scenarios where clear and impactful communication is essential.

Yes — IILM University, Gurugram offers ample research opportunities for undergraduate students, encouraging them to go beyond classroom learning and explore their areas of interest in depth. Students can work on faculty-led research projects, contribute to interdisciplinary studies, and even publish their work in conferences or journals. The university provides guidance in areas such as research design, data collection, and analysis, ensuring students develop strong academic and analytical skills early in their careers. Many programs include research components like dissertations, case studies, or live industry projects, allowing undergraduates to address real-world challenges. Through workshops, seminars, and mentorship from experienced faculty, IILM ensures that even undergraduate students gain meaningful exposure to the research process and build a foundation for future academic or professional pursuits.