Can you provide an overview of the courses offered in the MBA Marketing programme at Loyola Institute of Business Administration (LIBA)?

The Marketing specialisation at LIBA is the perfect programme for students looking to make a splash in the ever-evolving world of marketing. This meticulously crafted and executed programme is designed to equip students with a comprehensive arsenal of skills, knowledge, and experience to excel in the fiercely competitive world of marketing. So, what exactly do you learn in the Marketing specialisation at LIBA? Let's dive in and look at some of the courses offered: - Marketing Management: This is the cornerstone course of the Marketing specialisation, providing students with an in-depth exploration of the fundamental principles and practices of marketing. From market research to product development, pricing strategies to advertising and promotion, and distribution channels to consumer behavior, this course covers everything you need to know to become a marketing rockstar. - Consumer Behavior: This course delves into the intricate psychological and sociological factors that influence consumer decision-making, such as motivation, perception, attitudes, and culture. Students will learn how to analyze consumer behavior and apply that knowledge to develop effective marketing strategies that really resonate with their target audience. - Brand Management: In this course, students learn how to create, develop, and maintain robust brands that stand out in a crowded marketplace. The course curriculum emphasizes the importance of brand identity, brand positioning, and brand communication strategies, among other topics, giving students a holistic approach to building and sustaining brand equity.

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The MBA Marketing programme at LIBA is a two-year, full-time residential programme that focuses on developing marketing professionals who are equipped with the knowledge and skills required to handle marketing challenges in the rapidly evolving business landscape. Here are some of the courses that are typically offered in the MBA Marketing programme at LIBA: Consumer Behaviour: This course covers the various factors that influence consumer behaviour and their impact on marketing decisions. Topics covered include motivation, perception, learning, attitudes, and decision-making processes. Marketing Management: This course provides an overview of the principles and practices of marketing management. Topics covered include market analysis, segmentation, targeting, positioning, product development, pricing, distribution, and promotion. Brand Management: This course covers the process of building and managing brand equity. Topics covered include brand identity, brand positioning, brand personality, brand extension, and brand revitalization. Sales and Distribution Management: This course covers the various aspects of sales and distribution management, including sales force management, channel design and management, logistics and supply chain management, and retail management. Digital Marketing: This course covers the principles and practices of digital marketing, including search engine optimization, social media marketing, email marketing, and mobile marketing. Marketing Analytics: This course covers the use of data and analytics in marketing decision-making. Topics covered include data collection and analysis, market research, customer segmentation, and predictive modeling. An upvote would be appreciated!

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