Career as Advertising Executive
For any brand or business, customer communication is of utmost importance. Advertising or ad is the best way to tell customers about your products, so these jobs are considered as one of the most influential jobs. Recently there have been many jobs and requirements created in this sector due to an infinite number of advertising platforms. Brands believe that through the right channel and the right advertisement, they can reach their prospective customers in no time. Various forms of media channels like social media platforms, TV, radio and others are used to display advertisements by the brands. Candidates must read and know about this career so that they can grow t timely. Even in the coming years, there will be a huge requirement of Advertising professionals and better packages will be offered as well to the professionals. So read the post now to know resources and job prospects of a career in Advertising.
- About Advertising Executive :
- Job Profile |
- How do I get there?
Job Profile
There are numerous opportunities and roles available in Advertising. The major areas that are available for this profession are:
- Advertising Copywriter
- Advertising Photographer
- Art Director
- Copy Associate
- Copyeditor
- Copywriter
- Creative Technologist
- Editorial Photographer
These roles may require separate skill and experience. The candidate may have to carry different responsibilities as per his role choice. As far as salary for various roles is concerned in the Advertising profession, then it may range depending on your experience level and degree. In major metropolitan cities the salary of the professionals is:
|
S.No |
Program |
Salary (in Rs) |
|
1. |
Copywriter |
160,000 to 250,000 |
|
2. |
Art Director |
350,000 to 500,000 |
|
3. |
Graphic Designer |
175,000 to 230,000 |
|
4. |
Creative Director |
225,000 to 325,000 |
|
5. |
International Marketing Manager |
225,000 to 325,000 |
Future Growth Prospects and How to get there faster
Starting from the position of a fresher, an engineer can take up to five years to progress to the mid-level. This depends on factors like the overall performance and the business environment. Candidates with specialization in natural resource management and experience in the environmental risk assessment of various megaprojects will have an edge in the market.
Pros and Cons of an Advertising Professional
Pros:
- Those who are passionate about Advertising or Media then you can choose this career
- The future of this career is much bright
- This is one of the brightest careers in today’s world
- There is much growth in this career as many businesses are getting engaged in Advertising Media
Cons:
- The job requires good communication and creative skills
- You may have to travel as well to various places
- You may also have to work in shifts so less social life
How do I get there?
You can get trained in Advertising easily through any renowned
institute. Here are some of the popular institutes that provide
certification in Advertising. You can either go for any diploma,
graduate or postgraduate programs. To pursue your career in
Advertising, you should have a minimum qualification that is given
here in the following section:
|
Course |
Eligibility |
|
Diploma in Advertising or Certification Course |
Candidates with a Bachelor Degree in any stream can go for this course |
|
Undergraduate Level Course |
Candidates must pass 10+2 exam with a minimum of 50 % marks |
|
Post Graduate or PG Level Course |
Candidates should have completed a Bachelor’s degree in a similar stream with 45% marks approximately |
How much does it cost?
Average fees of graduate and postgraduate courses differ as per choice and selection of institute. The major part of the fees is tuition fees that again depends on the choice, of course, that may be UG, PG or Diploma and type of college that can be again self-financed or government institute. The tuition fee in India for an Advertising course may be anywhere from 30-70K. Multiple streams and specializations are available in an Advertising career.
What are the Top Colleges where one should be studying to become an Advertising Professional?
In India, you can opt for any reputed institute to pursue the
course of Advertising. Here is the list of colleges and their fees
with the name. You can select as per your choice. However, the list
is not limited, and there can be many other reputed institutes as
well.
|
Rank of College |
Name of College, City |
Programme Fees (in Rs ) |
|
1 |
IIMC, Delhi |
Post Graduate Diploma in Advertising and PR – 1.02 Lakh |
|
2 |
Apeejay Institute of Mass Communication, Delhi |
PG Diploma in Advertising and Marketing Communication- 2.5 Lakh |
|
3 |
IIMM, Delhi |
Post Graduate Diploma in Advertising and PR – 85,000 |
|
4 |
Pearl Academy, Mumbai |
Post Graduate Program in Advertising and Marketing– 9.44 Lakh |
|
5 |
Garware Institute of Career Education and Advertising, Mumbai |
Under Graduate Program in Advertising and Marketing – 11.54 Lakh |
|
6 |
D.Sc, Saket Delhi |
Post Graduate Diploma in Communication – 5.15 Lakh |
|
7 |
India Today Media Institute, Noida |
Post Graduate Diploma in Mass Communication – 5.00 Lakh |
|
8 |
Pearl Academy, Rajouri Garden, Delhi |
Post Graduate Diploma in Advertising and Marketing – 11.54 Lakh |
Books and other Study Material
If you want to brush up or upgrade your skill, then you can refer to some books. These books can be followed to know the current trends and technologies for the Advertising profession. As by implementing the right strategy, you can make the best Advertisement for your client and get better recognition. Here is the list of some popular books for those who chose this profession:
- Presentation Zen: Garr Reynolds
- Zag by Marty Neumeier
- Rework by Jason Fried and David H. Hansson
- Positioning: The Battle for Your Mind – Ries and Trout
- The Tipping Point by Malcolm Gladwell
These are not limited books; you can choose many other books to know other tactics of Advertising or Marketing.
What if this career does not work out for me? What are the other options for a person with these credentials?
The Advertising industry has many chances of employment for the candidates. It can positively impact your career. It can engage the talented workforce, and you can make various types of careers in this profession. There are also options to upgrade your skills and get a better level of jobs and position. By joining the right company, you can get a better salary package as well.
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Content on this page is by Career Expert Mrs. Kum Kum Tandon MA (Psychology), M.Ed, Diploma in Educational Psychology, Vocational Guidance & Counseling (NCERT, Delhi) | View Complete Profile |