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Career as Copywriter

Copywriters can be considered as the people who create fresh written content for various purposes like advertising, marketing and descriptive texts. Copywriting can be reckoned as the process of writing advertising promotional materials. They create the texts on brochures, billboards, websites, emails, advertisements, catalogues and many more. Copywriters are the ones who are into real careers. The latest development of this career is that the junior agency copywriters can become a senior copywriter and later on they can turn into a creative director. There are many career progressions like they can work as a freelancer and can avail overseas opportunities.Web copywriters are expected to have a high demand in the coming years as organizations will be needing them for crafting various pages like home, product, landing subscriptions etc. along with making customer sales letters, blogs, articles, e-newsletters, etc. The demand will be ever-growing.

Job Profile

Career as Copywriter

65% of the copywriters work on a freelance basis and set their own hours according to their convenience. 25% of writers work part-time hours. Sometimes the copywriters need to work long hours depending on the project and deadline. 


The work is more or less indoor as the copywriters mostly work in front of a system in the house. Most of the writers work under pressure as there are certain deadlines to be met. 


It is mostly an individual work, but sometimes the writers have to work inside a team. 


The most popular job roles of a copywriter lie in generating unique and authentic words along with slogans and audio scripts which accompany advertising visuals. 


Best salaries are offered upon becoming a senior copywriter towards turning that into a creative director of any organization. 


There are various different types of specialization in the job of a copywriter. You can go into scientific writing as well as in pet and veterinary writing. You can even spend time on marketing. 


The median annual salary of a copywriter is 47,838 dollars, but 80% of the copywriters earn between 35,000 dollars to 65,000 dollars. There is a difference between the salary of a junior copywriter and a senior copywriter by minimum 16,000 dollars per year. 


The best growth prospect is obviously becoming a creative director. The companies which routinely recruit copywriters are respectively to name a few are; P&G, O&M, Lowe Lintas, Rediffusion, Yahoo-India, Channel V, Zee Telefilms, Indian Express, MBL-RCG etc. 

The best cities that recruit a copywriter are respectively; San Jose, Minneapolis, Seattle, Washington, Austin, Boston, New York, San Francisco etc. 

Future Growth Prospects and How to get there faster

The future growth prospects can be mentioned as that the U.S bureau of labour statistics shows employment change in the writing industry as only 8% which means that the growth will be average between the ten years span of 2016-2026. 

If you have proper mastery of language along with the  practice, dedication, creativity and willingness to learn the process of becoming a copywriter hands out to be smooth and it can take up to 2-5 years.

Pros and Cons of being a Copywriter

Pros 

  • Copywriting is a freelance option; thus, it can offer you the desired flexibility you are looking for. 

  • You can become creative and inquisitive while remaining under this job. 

  • The job can be very much exciting as it can offer you the provision of various different projects. 

  • Variety

  • Satisfaction over the thirst of knowledge.

  • Freedom 

  • Status
     

Cons

  • As freelancing has some advantages, it has some disadvantages as well. There is no surety of a fixed salary and payment. 

  • You have to maintain the motivation, discipline and creativity in you which can’t be by any means otherwise given. 

  • At times it can be a highly stressful job where you may have to face a lot of pressure.

  • Financial Pressure. 

  • The job entails excess responsibility than required. 

  • Often time loneliness.

How do I get there?

A Bachelor’s degree in advertising, writing or marketing as well as in relative field is sufficient for becoming a copywriter. Many colleges and universities offer a four-year degree program with a prior concentration in advertising. 

A bachelor degree in the field of journalism, English or communication is also enough in the process of becoming a copywriter. 

Then further, you need to gain experience and advance forward with that experience. These experiences can come from school, college papers, and internships or other related programs.

 

How much does it cost?

There is no such hard and fast rule that you have to have a postgraduate degree in any stream to pursue a career of copywriting. But if you do, then you need the natural course fees of a bachelor’s degree and then a master’s degree in general stream otherwise the common course fee of an undergraduate degree will suffice the necessity.

What are the Top Colleges where one should be studying to become a Copywriter?

There are various prestigious schools and institutes in India where one can study to become a copywriter. The fees of the programs or course will be varying, but they are all quite convenient institutes to pursue a career in copywriting. 

Prestigious Institutes of India 

Serial No.

Institute Name

Course Fees

1

School of Broadcasting and communication

7,50,000 (3 years)

5,00,000 (2 years)

2

Symbiosis Institute of Media & Communication, Pune

5,20,000 (MBA)

4,69,000 (M.A)

3

Xaviers Institute of Communication, Mumbai

1,85,000 (Advanced Diploma)

30,000 (Certificate Course)

2,12,200 (PG Diploma)



 

Post Graduate diploma courses in advertising and related areas (1 year)

Serial No.

Institute Name

Program Fees

1

DSC – Delhi School of Communication, Saket

4.9 Lakh

2

National Institute of Advertising 

90,000 (MBA) – 1yr 3 months

2,16,000 (PG Diploma) – 1 yr.

3

Bhavan’s College of communication and management 

46,450 (PGD)

44,200 (PGDM)

40,175 (Diploma)

4

Bharatiya Vidhya Bhavan, Telangana

1,15,500 (B. Com) 

1,40,000 (MBA)

5

Chennai Institute of communication and Advertising, Tamil Nadu

1.85 Lakh (B. Des)

6

Jamia Millia Islamia, New Delhi

10,850 – 34,600 (B. tech) – P/A

13,000 (BBA) – P/A

7000 – 7100 (M. Com) – P/A

Books and other Study Material

The good books and study materials for becoming a copywriter are respectively :

  • D&AD Copy Book 

  • Words That Sell 

  • Ogilvy on Advertising

  • Wired for Story 

  • The Adweek Copywriting Handbook

  • Hey, Whipple, Squeeze This  

  • Tested Advertising Methods 

  • The Idea Writers 

  • Made to Stick 

  • Everybody Writes

What if this career does not work out for me? What are the other options for a person with these credentials?

If the career of a copywriter doesn’t work for you the other options as a career choice with the same credentials are respectively:

  • Magazine Journalist 

  • Digital Copywriter 

  • Public relations account executive 

  • Advertising account planner 

  • Advertising Art Director 

  • Advertising Account Executive

Other careers of your interests

Content on this page is by Career Expert
Mrs. Kum Kum Tandon
MA (Psychology), M.Ed, Diploma in Educational Psychology, Vocational Guidance & Counseling (NCERT, Delhi) | View Complete Profile
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