Does digital marketing have a good scope?
I am planning on pursuing MBA in marketing after completing digital marketing course. I am a B.Com (Hons) graduate,
Asked by ketan sharma
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1 Answer
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The future scope of the digital marketing industry will be determined by ideas and developments that call for the seamless interworking of mediums. It's that simple.
Traditional media isn't going anywhere (though there are some real concerns about the future of print). But, television and radio are safe and thriving. There's no shortage of brands that have advertising dollars earmarked for TV and radio. In the case of the Super Bowl, the price of poker continues to rise.
The future of digital marketing will be rooted in how marketers and platforms create ways for new and traditional media to play together.
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