Does iilm provide marketing course in bba

Design students at IILM University, Gurugram have access to a variety of workshops that blend creative skill-building with industry relevance. These sessions cover areas such as visual communication, fashion and textile design, user experience (UX) and interface design, product prototyping, and digital tools like Adobe Creative Suite. Additionally, workshops often focus on conceptual thinking, trend analysis, sustainable design practices, and design entrepreneurship, helping students connect theory with real-world applications. Many of these workshops are conducted by industry experts or visiting professionals, giving students hands-on experience, exposure to current practices, and opportunities to develop a professional portfolio that reflects both technical proficiency and innovative thinking.

Research work holds a central place in the law curriculum at IILM University, Gurugram, as it is seen as essential for developing critical thinking, analytical ability, and a deeper understanding of legal principles. Students are encouraged to go beyond textbooks and engage in independent research through assignments, case analysis, and legal writing projects. The university promotes participation in research-driven activities such as moot courts, debates, paper presentations, and contributions to legal journals, helping students refine their argumentation and writing skills. This emphasis on research not only strengthens their academic foundation but also equips them for careers in litigation, academia, policy-making, and higher studies, where strong research aptitude is indispensable.

At IILM University, Gurugram, the BBA programme is carefully designed to maintain a balance between heavy theoretical subjects like Economics and more practical, application-oriented ones like Marketing. The curriculum is structured in a way that foundational courses in economics, accounting, and quantitative methods build strong analytical and conceptual skills, while practical subjects such as marketing, entrepreneurship, and business communication provide hands-on exposure through projects, case studies, and simulations. This mix ensures that students not only understand the theoretical underpinnings of business but also know how to apply them in real-world contexts. By alternating between rigorous theory and experiential learning, the programme keeps students engaged and well-prepared for both academic depth and professional readiness.