Does MBA in brand management have good career prospects?

It has wonderful job opportunities into FMCG, automobiles, real estate, retail and telecom.

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Most of them start their career as a part of the sales team or marketing team of a company. Some companies appoint these professionals as marketing analyst or sales representative or junior/assistant brand managers under the supervision of senior managers. After gaining 2-3 years of experience, competent candidates are promoted to assistant brand manager, product manager and finally to brand manager, senior brand manager or brand development manager and marketing director. The responsibilities of these professionals varies according to their roles. Marketing Analyst: Marketing analysts work on one major brand or a group of smaller brands. They assist in business reviews including competitive analysis, manage budgets, execute assignments efficiently and accurately etc. Assistant Brand Manager: Assistant Brand Managers start their career with a small brand or company. They coordinate the various marketing functions such as packaging advertising, promotions, and public relations to execute the marketing plan. Brand Manager: Brand managers manage assistant brand managers, marketing analyst and the team working on a major brand or large business or a group of smaller brands. Marketing Director: Marketing Director is the position beyond brand manager, who oversee the major portfolio of brands. They guide overall strategy by coordinating the efforts of brand managers and assistant brand managers. I hope this helps.

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Brand management has good career opportunity for students, as it is an emerging streams and also getting a degree will surely help. MICA Ahmedabad is one of the best colleges for online MBA equivalent programs. Visit the college website once to know more about course and its scope <a href="https://www.shiksha.com/college/mica-shela-ahmedabad-3796/courses" style='word-wrap:break-word;'>https://www.shiksha.com/college/mica-shela-ahmedabad-3796/courses</a>

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