I am a BA journalism student i want to study PR or Mass Comm in UK . Do you have to be very creative to take specilize in advertisement and PR as I am not good at writing articles or so

If you are not good in writing i articles why you want journalism. Yes you ahve be creative and also remember you are going for global competition

It is not that you need to be creative by birth for becoming a good employee in the PR /Mass communication sector. People do gain their knowledge and then become experienced in the field. Remember no one is born as a sales man selling something to the Dr at birth. everyone gradually gains the confid