Heard a podcast guy say: Email marketing is not dead, you are just bad at it. Is email still relevant in digital marketing today?

<p>Definitely, email marketing is not dead. It's not flashy like social media, but email marketing is personal, direct and cheap. What changed is how to use it. You can't just blast emails that's a mistake. You have to strategically segment your subscribers, send them curated messages, and make sure you make customer preferences and behaviours central to your outreach. If done properly, email can facilitate meaningful engagement, loyalty and quietly convert sales. Email cuts through the clutter. When we think of communication as direct, email is not dead and, unfortunately, it's simply undervalued unless it was done improperly with poor attention to strategy.</p>

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