Which are the best books on brand management?
21 Views|Posted 2015-12-04 11:03:57
Asked by Astha Singh
1 Answer
Answered by
2015-12-04 12:25:30
Hi Astha,
The best books on brand management:
- How Brands Grow by BYRON SHARP
- Brand Thinking by DEBBIE MILLMAN
- Rising Tide:Lessons from 165 years of brand building at Procter & Gamble by - DAVIS DYER, FREDERICK DALZELL, AND ROWENA OLEGARIO
- What Great Brands Do: The seven brands- building pr
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