How are the placements for marketing specialization? Please tell about average CTC and highest salary.
Asked about ICFAI Business School (IBS), Pune - Post Graduate Program in Management (PGPM)
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1 Answer
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The placements for for marketing offers diverse diverse opportunities for those with right skills and qualifications. With the right degree one can pursue careers such as marketing manager, product manager, brand manager or digital marketing strategist. The average and highest salary for marketing specializations vary on factors such as job role, experience and location. For top IIMs in India the highest salary is in the range of INR 70 Lakhs as CTC. Average salary ranges from INR 8.5 Lakhs to INR 12 Lakhs CTC.
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Financial Services has remained the top recruiting sector over the past few years. The sector-wise placement distribution recorded during IBS Pune PGPM placements 2025 is presented below:
Sectors | Placement Distribution (2025) |
|---|---|
Financial Services | 24% |
Banking | 15% |
ITES | 12% |
Global Capability Center | 8% |
Infra / Telecom / Real Estate | 7% |
Insurance | 7% |
Consulting | 7% |
FMCG / Retail | 4% |
Education | 3% |
E-Commerce | 3% |
Manufacturing / Construction | 3% |
Hospitality / Tourism | 2% |
Logistics | 2% |
Media & Research | 1% |
Pharma / Healthcare | 1% |
Others | 3% |
IBS Pune has remained consistent in providing 99% placements to its PGPM students over the past three placement drives.
The major highlights of IBS Pune PGPM placements 2025 as compared with 2024 and 2023 are presented below:
Particulars | PGPM Placement Statistics (2023) | PGPM Placement Statistics (2024) | PGPM Placement Statistics (2025) |
|---|---|---|---|
the highest domestic package | INR 12 LPA | INR 12 LPA | INR 16.42 LPA |
the highest international package | INR 56.55 LPA | NA | NA |
Average package | INR 7.59 LPA | INR 7.59 LPA | INR 7.95 LPA |
Placement rate | 99% | 99% | 99% |
Top 10% average package | INR 10.96 LPA | INR 10.41 LPA | INR 11.31 LPA |
Top 25% average package | INR 9.47 LPA | INR 9.25 LPA | INR 10.17 LPA |
The key highlights of IBS Pune PGPM placements 2025 are presented below:
Particulars | PGPM Placement Statistics (2025) |
|---|---|
the highest domestic package | INR 16.42 LPA |
Average package | INR 7.95 LPA |
Placement rate | 99% |
Top 10% average package | INR 11.31 LPA |
Top 25% average package | INR 10.17 LPA |
The average salary trends witnessed during IBS Pune placements over the past three years are presented below:
Particulars | PGPM Placement Statistics (2023) | PGPM Placement Statistics (2024) | PGPM Placement Statistics (2025) |
|---|---|---|---|
Average package | INR 7.59 LPA | INR 7.59 LPA | INR 7.95 LPA |
Top 10% average package | INR 10.96 LPA | INR 10.41 LPA | INR 11.31 LPA |
Top 25% average package | INR 9.47 LPA | INR 9.25 LPA | INR 10.17 LPA |
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