How does BJMC at IILM University balance theoretical learning with hands-on training in reporting, interviewing and multimedia storytelling?
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The Bachelor of Journalism and Mass Communication (BJMC) programme at IILM University, Gurugram, strikes a balance between theoretical learning and practical training to prepare students for the dynamic media industry. The curriculum typically covers foundational theories in media studies, communication ethics, and journalism principles. Alongside these, students engage in practical training in reporting, interviewing, and multimedia storytelling.
Hands-on training often includes workshops, real-time reporting assignments, and projects focused on writing, video production, and digital media. Students may also participate in fieldw
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IILM University's journalism course is designed to blend theoretical foundations with extensive hands-on training, preparing students for real-world media careers. The curriculum begins with key theories in media, communication, and ethics, laying a solid academic base. Alongside this, students engage in practical workshops focusing on essential skills like reporting, interviewing, and multimedia storytelling. These hands-on sessions simulate real-world scenarios, allowing students to work with cameras, editing software, and digital storytelling tools. Additionally, internships and industry projects are embedded into the programme to g
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IILM University Gurugram accepts several entrance exams for admission to its MBA and BBA programmes. For MBA admissions, it accepts scores from CAT, MAT, XAT, CMAT, and NMAT exams. For BBA and other undergraduate courses, the university considers CUET-UG scores, and also conducts aptitude tests and personal interviews as part of the selection process. Additionally, applications can be made through direct admission options meeting eligibility norms.
The acceptance of multiple renowned entrance exams ensures a broad and fair admission process, reflecting the university's commitment to accessible and quality education for aspiring business
IILM University uses teaching methods that make learning lively and practical. Professors blend theory with real-world cases, simulations, role plays, and interactive discussions to keep students actively involved. Workshops, industry visits, and guest lectures by professionals bring lessons to life, allowing students to connect classroom knowledge with actual business challenges. This hands-on approach, combined with continuous feedback and personalized mentoring, helps students build not only knowledge but also confidence and practical skills, making education meaningful and engaging.
What makes the IILM University curriculum truly stand out is its deep connection to the real world and its emphasis on holistic growth. Rather than sticking to traditional silos, the curriculum encourages interdisciplinary thinking and blends theory with practical, hands-on experiences like internships, live projects, and global exposure. Students are empowered to design their own learning paths with flexible electives that match their interests and career goals. This approach fosters creativity, critical thinking, and decision-making skills, preparing students not just for a job, but for a meaningful and impactful career. The universi
Pursuing an MBA or BBA from IILM University offers outstanding industry exposure, practical learning, and holistic skill development for future leaders. The programmes provide hands-on experience, expert mentorship, and robust placement opportunities, setting graduates up for global success.
Key Benefits
Industry-driven curriculum with real-world projects and internships.
Focus on soft skills, leadership, and innovation for well-rounded professionals.
Strong placement support and corporate connections for promising career prospects.
The curriculum at IILM University is student-friendly because it blends theory with practical learning, allowing students to engage with real-world projects, internships, and case studies. It offers flexibility in elective choices, encouraging exploration across disciplines to suit their evolving interests. This approach nurtures creativity, critical thinking, and hands-on experience, making learning engaging, relevant, and supportive of individual growth.
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