How does IILM University, Gurugram provide exposure to Bachelor of journalism and Media Communication students?
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2 Answers
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IILM University, Gurugram, provides extensive exposure to its Bachelor of Journalism and Media Communication students through a blend of theoretical and practical learning experiences. The university's curriculum is designed to cover a wide range of media and communication disciplines, including print, broadcast, and digital journalism. Students engage in hands-on projects, internships, and workshops with leading media organizations, gaining real-world experience and professional insights. The university frequently invites industry experts for guest lectures, seminars, and panel discussions, offering students the opportunity to learn f
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The B.A. (Hons.) Journalism & Media Studies programme at IILM University offers extensive exposure to students through a holistic approach to journalism and media education. Students engage in practical learning in cutting-edge studios, internships with top media platforms, and mentorship from experienced faculty and industry practitioners. The curriculum integrates foundational journalism courses with electives from various departments, providing a comprehensive learning experience.
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Research is an essential component of the curriculum.
Psychology students are introduced to research methodology, including:
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They often also conduct small-scale research projects involving surveys, behavioural observations, or case studies.
The first-year BBA curriculum at IILM University Gurugram is structured and engaging, but it is designed to be manageable and supportive rather than overwhelming, especially for students coming straight out of school. In the first year, you study core subjects like Principles of Management, Microeconomics, Business Communication, Accounting and basic Quantitative Techniques, spread across semesters with continuous internal assessments, projects and presentations instead of only high-pressure end-term exams. The workload includes regular classes, tutorials and group work, but faculty focus on concept clarity, case-based learning and ski
Yes, IILM University Gurugram's BBA is NEP 2020–aligned and does offer good flexibility along with multiple entry and exit options for students. The structure allows learners to choose multidisciplinary courses across different schools and decide their exit point as a Certificate after Year 1, Diploma after Year 2, Degree after Year 3 or BBA (Hons/Hons with research) after completing the full 4-year pathway. This means students can plan their journey according to their goals, finances or career plans, while still earning a recognised credential at each stage, making the programme student-centric and future-ready.
Yes, IILM University Gurugram's BBA is strongly aligned with technology, analytics, and contemporary business tools, so students do not study only textbook management but actually learn how modern businesses work in a digital, data‑driven environment.
The curriculum includes dedicated subjects and specialisations in areas like Business Analytics, Artificial Intelligence, Digital Marketing, and Management of Technology, ensuring that students are comfortable working with data, automation and tech-enabled decision-making from early semesters themselves. Along with core management courses, learners are exposed to tools such as SPSS, P
Yes!
- Excel is a must. We use it for analytics, finance assignments, and data exercises.
- SPSS is introduced in research-based subjects.
- Canva is used in marketing presentations and branding assignments.
- Power BI is introduced in some analytics electives.
These tools help a lot because companies expect BBA grads to know at least basic data and presentation tools.
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