How is the course curriculum of BBA in Digital Marketing at Techno India University?

<p>The course curriculum for the BBA in Digital Marketing at Techno India University is designed to provide a comprehensive understanding of both business fundamentals and specialised digital marketing skills. Here are the key components of the curriculum:</p><p>Core Subjects</p><p>Fundamentals of Management: Basics of management principles and practices.</p><p>Marketing Management: Strategies and concepts in marketing.</p><p>Digital Marketing: In-depth study of online marketing strategies, including SEO, SEM, and content marketing.</p><p>Social Media Marketing: Techniques for leveraging social media platforms for business growth.</p><p>Web Analytics: Understanding data analysis tools to measure and improve online marketing effectiveness.</p><p>E-commerce Strategies: Concepts and practices related to online business operations.</p><p>Practical Learning</p><p>Internships: Opportunities for hands-on experience in real-world digital marketing environments.</p><p>Projects: Group projects to apply theoretical knowledge in practical scenarios.</p><p>Skills Development</p><p>Emphasis on developing analytical, communication, and strategic thinking skills essential for a career in digital marketing.</p><p>The curriculum is regularly updated to align with industry trends, ensuring that students are well-prepared for careers in the rapidly evolving digital marketing landscape.</p>

0 Upvotes 0 Upvotes 0 Downvotes

• • Report Abuse
• Comment