How is the course curriculum of MBA In Marketing at Kochi Business School?

<p>The MBA programme majoring in marketing at Kochi Business School is grounded upon a conceptual basis of both theory and practice-theory application to industry. The first year incorporates master level core management subjects, including principles of marketing, business communication, and organizational behaviour to build a strong foundation. <br><br>Studies in the second year advance to include specialised subjects such as consumer behavior, digital marketing, sales management, brand management, and market research. Added to these studies are case studies, projects, and internships for effective and easy learning of concepts.<br><br>The curriculum aims to develop strategic and analytical skills of the students so that they get to know the latest industry trends. It gets them job ready to work in sectors such as FMCG, IT, and retail, among others.</p>

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