How is the course curriculum of MBA Marketing at Amity Global Business School Indore?
Asked by Nishar Ahmed
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1 Answer
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Specialization Subjects
Some of the key subjects covered in the MBA Marketing specialisation are:
- Consumer Behavior
- Integrated Marketing Communications
- Sales & Distribution Management
- Services Marketing
- Strategic Brand Management
- Digital Marketing
- Marketing Analytics
- Retail Management
The curriculum aims to provide in-depth knowledge of marketing principles, tools and strategies. It covers both traditional and contemporary marketing topics.
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