How relevant are analytics and digital skills in the BBA curriculum at IILM University Gurugram?
Analytics and digital skills aren't “add-ons” in IILM's BBA anymore, they're baked into the core. You'll hit Business Analytics, Excel, and data tools early, because every specialisation now needs it, whether it's marketing reading campaign data or finance building dashboards. Courses like Digital M
Increasingly relevant. Even if you're not in a hardcore analytics specialization, there is still exposure to Excel, research methods, digital marketing, business analytics, etc. as core courses in the curriculum that helps the students stay aligned with current industry expectations.
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Attendance at IILM is strict on paper but fairly workable if you're actually doing something productive. The official line is 75% minimum to sit for exams, and they do track it through ERP/biometrics. But if you're out for approved internships, university-level competitions, or official club events,
Yes, participation is encouraged at IILM, but no one expects you to be perfect right away. Classes use a lot of case discussions, group work, and presentations, so you'll naturally get chances to speak up. Faculty usually create a supportive space — they'll nudge you to share ideas, but it's okay to
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