How useful is print media as a means of mass communication?

Print Media can be described as the longest life span medium for Mass Comm. It has been ever present since the early men learned to write. Its usefulness can not be disputed even today. Print Media introduced during Industrial Revolution gave a boom to Mass Comm. Cheap prices and availability boosted its sales and made it the universal medium for news. Even today in era of modern technology printed media such as newspaper, magazines, books etc. Are still unchallenged due to there reliability and just the natural feel of owning a physical copy. The ease and feeling that printed media provides can not be provided by the top of the line electronics. They don't need to be charged and can be accesses any time you want. Their content will not change overtime and they represent the time they were published in.

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