I am a mechanical engineer and am going for MBA in marketing, what will be my subjects and syllabus for this CUSAT test?
Asked by Sagun Basotra
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1 Answer
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Syllabus for CUSAT-MBA-Marketing:
1. Consumer Behaviour
2. Advertising Management
3. E-Commerce
4. Marketing Research
5. Strategic Marketing
6. International Marketing
7. Sales Force Management
8. Marketing of Services
9. Brand Management
10. Planning and Managing Retail Business
11. Sales Promotion Management
12. Industrial Marketing
13. Marketing for Non-Profit Organizations
14. Management of Public Distribution System
15. Marketing of social services.
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