I am a PG in Mass Communication.I want to be in Market Research/Analysis.Am I eligible for the same?What is the current scenario of it?

I am n't interested in Journalism.I want something which is research oriented like the scenario of FMCG products in the market , current growth trends of the products etc.Is there any specific software skills required for Market Research/ Analysis & which are the institute offering these in Kolkata?

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51 Views|Posted 2011-09-25 21:26:44
Asked by Debi Das
2 Answers
Pooja Kohli
2011-09-26 00:41:16
Hi Debi, Frankly speaking to get into Market research and analysis the more appropriate would be MBA in Marketing as that gives you ample chances to enter the field of Market research. However with the mass communication degree you can try getting into it as Mass communication definitely gives you

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A
2011-09-27 17:51:37
Hi Debi, You have been rightly guided by Ms.@||Pooja Kohli|| . But if you want to stay in your current field, then a PG in Advertising and Marketing will be best for you. The reason being that when something new is launched by a production house it requires a lot of Advertising and marketing to

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