I am making a career shift from accounts to PR. I am an extrovert and usually keep myself updated about news. I am 27. Is it a good idea?

Yes, PR is the best career for you it seems. Women do very well in PR. PR would top charts among equal employment opportunity sectors, countered Yadav. The creme de la creme of the industry in India and overseas are a well-balanced mixture of men and women. We do prefer women, admits Gopu, perhaps because many PR functions require soft skills commonly associated with women. After 18 years, it remains a challenge for me to recruit men to join our team. Both men and women are suited for this job, said Kishore, but PR industry is dominated by women. How tall is the corporate ladder? Speedier chances said Gopu. After executive level, it's senior-executive, accounts-manager, accounts-director, team leader and well, CEO. The learning curve during the formative years is the sharpest in a PR consultancy, said Yadav. The highest position in a corporate is function-head. In a consultancy, it's head of business with profit/loss responsibilities. He/she can take up international relations for a country, said Kishore.

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