I ran a Google ad campaign and the client blamed me for low sales. How do you handle clients who expect magic?

One of my friend faced the same situation where the google ads campaign was performing in terms of clicks but not sales. He had done paid course at Amquest Education and he learned several practical fundamentals to drive clients to the right direction. First thing, Google ads campaign only helps to

This is way more common than people admit, especially with small business clients. One of my friends faced this right after finishing his Google Ads module at Amquest Education. He set up a clean campaign with the right keywords, solid copy, and optimized landing pages yet the client was disappointe