I want to do MA in advertising. What are the job opportunities that I will get after completing this course?

Hi, The profiles: A career in advertising means working in an ad agency, where you would realise that there are two broad divisions: executive and creative. The creative side would have the copywriters, scriptwriters, photographers and visualisers while the executive side would comprise of people working in the client servicing and media and market research departments. You must know what aspect of the job you would like so you can choose the side that you would be most comfortable working in. Qualified professionals with an adequate amount of experience can make a career in advertising as a freelancer. Executive: The executive department looks after the needs of the client and manages them so that the client is retained. They also help the company find new clients. The job responsibility of the media research and planning department is to select appropriate media (TV, Print or Radio) and record the placements and timings of advertisements. They also take care of the financial aspect of placing and sourcing and booking the advertisements that you see everyday. Quite handful, isn’t it? Creative: The Creative department, creates the ad copy (text, pictures, etc. to go along with the ad) and take care of the requirements of the client. They make the ad, as visualized by the client, a reality. The copywriters write the text to make an impact on the audience. The copywriter comes up with a theme and articulates the campaign slogan, writes the jingles or the scripts that goes along with the ad and are responsible for the production of all promotional literature for advertising the client’s product. They also need to check final copies and remove all factual and grammatical errors and make sure that the text looks great. The visualizers and artists draw in the rest of the picture so that the ad is memorable. They are responsible for sketching, graphics and the overall look of the ad. Advertising as a career can be quite fulfilling.

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A career in advertising means working in an ad agency, where you would realise that there are two broad Divisions: executive and creative. The creative side would have the copywriters, scriptwriters, photographers and visualisers while the executive side would comprise of people working in the client servicing and media and market research departments. You must know what aspect of the job you would like so you can choose the side that you would be most comfortable working in. Qualified professionals with an adequate amount of experience can make a career in advertising as a freelancer. Executive:. .

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