I want to know the difference in retail management and normal bba ? which is better

Bachelors in Business Administration (BBA) is normally pursued by students who are looking at an MBA \ PGDM program in the near future. The advantage it gives the student, lies in laying down a strong conceptual base. On the other hand, Retail Management, by itself, is evolving rapidly in India and offers huge opportunities for career growth. If you take the present scenario, the brick and mortar companies (companies which have a physical existence) have to compete with on line retailers often referred to as E Commerce. You can look at pursuing your MBA \ PGDM by taking Marketing as a core specialization and then opting for Retail management which is normally offered by way of a super competency

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Retail management is a certificate program for aspirants who would like to become retail professionals at supervisory levels and those who own or manage a retail business. The one year program will introduce participants to various aspects of professional retailing. This programme enables students to evaluate their own retail strategies, discover newer models from international markets, and explore various challenges that are synonymous with this industry. The BBA is three year graduation program which provides a strong foundation in core business disciplines, helping students to acquire the key competencies needed by all business management students at an undergraduate level. BBA program focuses on enhancing the ability to communicate, analyze situations and take decisions using quantitative and qualitative factors, and to develop a holistic view of the different functional areas and the business environment.

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