In which field should I go among public relations and advertising?

Dear Sanket, Both public relations and advertising are two different fields. You already being a working professional and changing your field is a big step to take. I would advice you to initially understand the differenece between advertising and public relations. Public relations professionals work to obtain free publicity for their client. Traditionally, that's done by sending press releases to journalists containing the information needed to write a positive story about the client. Newspapers, radio and TV stations (especially local ones) are always looking for fresh story ideas, particularly those with a "human interest" angle. A PR professional crafts press releases resembling a compelling news story, making it clear why his client's product, service or personal history is important. Whereas, advertising deals with developing concepts, words and artwork, booking media space, managing client relationships, sourcing specialists like photographers, film directors and scriptwriters for advertising placed on terrestrial and digital TV, radio and the internet, and in magazines and newspapers. You should think which interests you the most and then get into it.

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It totally depends on individual's choice and aptitude. For those having interest in writing, analysing may check lucrative career into public relations or if one is creative writer than copy-writing in advertising industry is good. If someone has good business acumen and interactive skills then one may opt for client servicing. Both Advertising & PR are lucrative career options.

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