Is retail buying and merchandising same. If not than what is the difference?
Asked by vibhu nara
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1 Answer
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Hi Vibhu,
Retail buying and merchandising are not same.
Merchandising: Merchandiser
Duties:
· oversee research, planning, and development of product at the wholesale level
· establish product direction and composition
· collaborate closely with design, production, and sales teams
· track and analyze market trends and forecasts
· understand customer preference (what the buyers want)
· study past sales and interpret data for new product direction
· work with product development on pre- and post-production processes
Retail Buying: Buyer
Duties:
· responsible for the purchasing of apparel and accessories from manufacturers or wholesalers for re...more
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