As a BMM graduate, there are many good books that I will recommend to all the students pursuing B.M.M right now. Some of the popular books for BMM are mentioned below in the table for your reference -
Subject | Book title | Author |
|---|---|---|
Mass Media and Research | Vipul's Mass Media Research | B Koshy |
Media Planning and Buying | Media Planning and Buying | Prajakta B. Pereira, Bhagyashri B. Dhongade |
Advertising Design | Vipul's Advertising Design | Arvind Parulekar |
Press Laws and Ethics | Introduction to Media Laws and Ethics | Juhi P. Pathak |
Brand Building | Brand Building | Shobha Venkatesh |
Source - external sites and may differ.
Hope this helps!!!
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