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Hi, Yes, this combination is really good. Marketing has been one of the largest consumers of Business Analytics. MBA in Marketing Management course teaches students about various skills and techniques about selling and marketing any product. The course provides vast learning which help students to become better future Sales & Marketing managers and ace in this field. MBA in Business Analytics is ever growing and is improving it enhance mainstream as businesses of all sizes and analytics skill levels get into the big data game. Exploring business analytics requires the proper focus, best technology, right people, clean culture and best management promise. Business Analytics programme covered - Understanding of statistical methods, Use of R and/or SAS languages, Database design, Data mining and visualization for reporting, Machine learning techniques, Analytic problem solving, Creative thinking, Knowledge of chosen industry for research on data, Business intelligence and reporting, Data mining and visualization, Analytic problem solving, Effective communication, Creative thinking. The more marketers know about their customers, the more they will be able to optimize spending and improve the user experience. Using business analytics in marketing helps companies target customer needs by focusing their messaging or timing of a certain product or service on what is best for the consumer. List of colleges which provide dual specialisation: IILM University, Gururgram, BLS Institute of Management, Ghaziabad, Jagon Institute of Management Studies, Delhi. For more information about colleges, please go through the websites
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