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Hi, MBA in Marketing Management is a very good career option. It plays a vital role in your profile. As we all know that marketing was concerned with buying and selling of goods and services only but now its scope has widened and it encompasses a range of activities from consumer satisfaction to consumer delight and management of customer relationship. The Scope of Marketing is as follows:
1- Products and Services
2- Marketing Research
3- Channel of Distribution
4- Physical Distribution
4- Promotional Decisions
5- Pricing Decisions
6- Environmental Analysis
Career Opportunity: First step to make your career in Marketing field is to select a good college like IILM University, Gurugram has MBA in Marketing and Innovation. The programme will focus on developing insights and skills to create or be part of a customer-centric organisation using design thinking. They will be able to develop strategies to process and support innovation. The course help students to observe and understand the need of customers, develop fast experiments and prototypes with users and develop prediction markets. Students will gain cutting-edge insights about the sources of customers satisfaction and brand personality. The course aims at creating a culture of innovation that harness the creativity of the customers and employees. Good Luck!