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My whole experience with NIIT has been really positive and rewarding. Their courses are in-depth and provide excellent value for money, which is understandable given their exceptional reputation. Their Full Stack Digital Marketing programme, which I just finished, was excellent. I really like the detailed course design, which has helped me get a thorough understanding of the subject matter. You will get a head start on digital marketing essentials, such as the customer acquisition funnel and customer persons, before diving further into consumer behaviour, segmentation, and content marketing tactics in the second half of the programme. We'll be delving into optimization tactics, social media KPIs and calendar management, the alignment of content strategy with consumer demands, brand narrative, SEM marketing, and various strategies for sponsored and organic social media over the next few weeks, among other things. As part of the course, you'll learn about strategies for new digital channels, such as email marketing and A/B testing. You'll also learn about earned media, agile marketing concepts, marketing analytics, conversion rate optimization, and techniques for attribution and experimentation. Towards the end of the course, there is a strong emphasis on automation and artificial intelligence in marketing, including methods of applying AI to the customer lifecycle in order to reach, attract, convert, and engage the consumer, as well as an end-of-course project in which students develop a marketing strategy for an innovative product or service. Their top certifications include Google Digital Garage, Facebook Certified Digital Marketing Associate and Google Ads.