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Hi. SYLLABUS The programme covers both general management and digital marketing subjects. The programme is a holistic mixture of classroom lectures and practical lab sessions. I have listed down some of the important subjects present in this programme below. The list will help you know more about the course structure:

Communication Skills Organizational Behavior Basics of Management Business

• Communication Accounting
•  Finance Management
• HR Management
• Economics Basics of Digital Marketing
• Digital Design and Communication
• Internet Technologies
• SEO
• Social Media Marketing
• Advertising
• Data Analytics
• Data Mining
• Web Design and Development
• Content Marketing
• Lead Generation & E Mail Marketing
• Mobile Marketing
• Project Management
• Business Laws and Ethics
• Digital Media Laws