Role of CRM in Retail MBA.
Retail is all about keeping the consumer happy because after all, ‘Consumer is the king.’ Naturally, Customer Relationship Management (CRM) is one of the basic tenets of retail management. Let us discuss in detail the role of CRM in retail management.
Started by Neha Agarwal
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2 Comments
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I think CRM is the most important part in Retail. What do you all think?
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Customer relationship management (CRM) is an approach to managing a company's interaction with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.
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