Role of CRM in Retail MBA.
Retail is all about keeping the consumer happy because after all, ‘Consumer is the king.’ Naturally, Customer Relationship Management (CRM) is one of the basic tenets of retail management. Let us discuss in detail the role of CRM in retail management.
355 Views|Posted 2015-09-08 09:53:15
Started by Neha Agarwal
2 Comments
Commented by
2015-09-08 11:35:22
I think CRM is the most important part in Retail. What do you all think?
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Commented by
2015-09-08 11:26:22
Customer relationship management (CRM) is an approach to managing a company's interaction with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.
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