Should I opt for MBA in sales and marketing or pursue MBA in retail management?

Hi, In today's competitive world, two of the most dynamic and fast moving areas in any organisation are sales and marketing. Marketing is an important aspect in any business since it contributes greatly to the success of the organisation. Production and distribution depend largely on marketing. It is responsible for creating brand awareness as well as generating a need for products and services and ultimately creating leads for the sales team. The sales side is responsible for the conversion and closing of the deals which directly drive revenue. It is also commonly known that over 70% of CEOs come through a sales route.Their role is to generate profit and help the business grow for the shareholders. They are in business to make money, produce revenue and growth and profitability. Lots of people know this.

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The selection of specialisation purely depends upon your interest or your experience. You can pursue marketing or sales if you wish into that field or else go for retail.

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