Subjects required for business management and marketing.

Depending on the degree programme, the Marketing Management course has a variable syllabus. The following is a list of subjects covered in Marketing Management courses at various institutions and universities. We have discussed the curriculum for the University of Delhi MBA in Marketing programme. Organizational behaviour organisation effectiveness and change Data analysis and decision tools Decision modelling and optimization Managerial economics Economic environment of business Accounting for managers Corporate finance Marketing management accounting Human resource management Production and operations management Business communication Marketing research Information technology management of information systems For semester 3rd and 4th: Business ethics and sustainability Legal environment of business Strategic analysis Strategic management Project study Global business management Elective paper: Marketing Consumer behaviour Advertising management Competitive marketing Business marketing Salesforce management Services marketing Sales promotion management Brand management Digital marketing Retailing management Marketing Channels Marketing analytics.

0 Upvotes 0 Upvotes 0 Downvotes

• • Report Abuse
• Comment

The Bachelor of Business Management programme allows students to specialize in a specific academic area including: Business Law. Ethics. Entrepreneurship. Finance. Human Resource Management. Management information systems. Marketing. Operations management. Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their works.

0 Upvotes 0 Upvotes 0 Downvotes

• • Report Abuse
• Comment