What all subjects are there in MBA marketing?
Asked by b shiva prasad
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2 Answers
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Hi,
Some of the most important subjects in marketing in a regular MBA course are:
1) Marketing Management
2) Marketing Research
3) Marketing Channels
4) Consumer Behaviour
5) Services Marketing
6) Sales Promotion Management
7) Sales Force Management
8) Advertising Management
9) Competitive Marketing
10) Business Marketing
11) Brand Management
12) Internet Marketing
13) Retailing Management
14) Analytical Marketing
15) Advanced Research Techniques in Marketing
In addition to these, some specific courses in Marketing too may be offered by certain institutes and this can vary from institute to institute. Also, you can look to do online courses in Mar...more -
In general, if you take marketing honors in MBA, there will be subjects like consumer behavior, B2B marketing, luxury marketing, marketing analytics, retail marketing, digital marketing, sales and distribution management, marketing research, strategic marketing, services marketing, international marketing, brand management, customer relationship management and much more.
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