What are some of the major differences between a creative director and an art director?

Differences between a creative director and an art director are: If you're an art director and you create/lead a project that's designed appropriately, you've done your job. It doesn't matter whether that appropriately designed project achieves any of your customer's (or boss's) goals, because that's not in your job description. However, if you're a creative director and you create/lead a project that's designed appropriately but doesn't meet your customer's or boss's goals, you haven't fulfilled all of the duties of your job. Executing on strategy is a major part of creative direction, and it's the creative director's job to marry suitable aesthetics (often times by overseeing art directors and designers) with project goals.

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The major differences between a creative director and an art director are: If you're an art director and you create/lead a project that's designed appropriately, you've done your job. It doesn't matter whether that appropriately designed project achieves any of your customer's (or boss's) goals, because that's not in your job description. However, if you're a creative director and you create/lead a project that's designed appropriately but doesn't meet your customer's or boss's goals, you haven't fulfilled all of the duties of your job. Executing on strategy is a major part of creative direction, and it's the creative director's job to marry suitable aesthetics (often times by overseeing art directors and designers) with project goals. Art Director's job is to create an appropriate design and creative director's job is to create an appropriate design that makes the more money.

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A creative director typically has work to do in the early phase of the project. They get the task to develop the concept. They oversee the entire team, which includes the copy chief, photographer and art director. Many creative directors ultimately work their way up through the ranks to become partner or CEO. The creative director generally has the final say on what gets delivered to the client. This is a vital position which nurtures the studio or agency's talent and also steers its design philosophy. Art director generally looks after execution on a strategy, concept or idea provided by the creative director. After the concept has been created, the art director is generally responsible for the stylistic look of the ad or design. He brainstorms with workers and provides direction and inspiration to the staff, which includes the graphic designer, sketch artists or typesetters. The art director helps maintain brand consistency. He oversees the project through the production department and other phases, including prepress and printing. The art director may have the final approval for delivery of the project if there is no creative director.

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The creative director is typically the leader of the creative team. They have an important role in decision-making. They have the final say on what goes to the client. These leaders mainly handle the ideation of the business operations, and they are usually the ones who connect directly with the client. Creative directors generally develop and oversee projects at the earliest stages. They cast vision, form concepts, and pilot design philosophy. These are the big-picture thinkers of the team. They have a clear picture of the projects and know about the final product. You'll find the creative director in meetings with clients, heading up team brainstorming sessions and spearheading the initial concepts and creation of a project. They're the ones mapping out future plans and engaging hand-to-hand with the client to gain a clear understanding of their goals and objectives. Depending on the size of the company or agency, the creative director might get into the nitty-gritty with the team and contribute to certain aspects of the project or some creative directors may observe from afar and continue steering the ship. Either way, they are tasked with ensuring the projects remain on budget and on course to meet deadlines and delivery dates. While a creative director provides the idea behind the project, the art director is the one who leads the execution of the ideas. Once the concept is finalized, art directors are responsible for heading up their teams and creating the aesthetic of the piece. They will see the project through the production department as well as other phases, such as edits or printing. Art directors rely on their technical skills to help a team get the job done. Leading a team of artists, art directors will determine which artistic elements to use, articulate the vision to their team, review and approve copy, designs or photography, develop budgets and timelines, and determine how to the best represent the creative director's concept. Often the art director will play an active role in the design process, taking part in creating the images, illustrations or copy for the project. You can find art directors working in a vast array of fields, including advertising, on movie sets, in public relations firms, with producers and directors of theater and television or a book or magazine publishing houses.

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Creative Director's Key Role The creative director typically thinks through the early phase of the project to develop the concept. This director oversees the entire team, which includes the copy chief, photographer and art director. Many creative directors ultimately work their way up through the ranks to become partner or CEO. The creative director generally has the final say on what gets delivered to the client. This vital position nurtures the studio or agency's talent and also steers its design philosophy. Art Director Key Role An art director executes a strategy, concept or idea provided by the creative director. After the concept has been created, the art director is generally responsible for the stylistic look of the ad or design. He brainstorms with workers and provides direction and inspiration to the staff, which includes the graphic designer, sketch artists or typesetters. The art director helps maintain brand consistency. He oversees the project through the production department and other phases, including prepress and printing. The art director may have the final approval for delivery of the project if there is no creative director. Joint Forces The creative director relies on intuition and creativity to get the job done. He understands the psychology of advertising and works to create an effective vehicle for reaching consumers. Although a creative director's forte is not necessarily his technical skills, he can write copy, design logos or choose typefaces, if necessary. The art director relies on his technical skills to execute the project. Both roles complement each other.

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