What are the career & job prospects in India for Augmented and Virtual Reality?

Microsoft is betting on Augmented Reality (AR) while Google and Facebook are betting on Virtual Reality (VR). . VR is suitable for gaming and entertainment while AR is more suited for industrial and educational applications. There could be exceptions like Pokemon Go, an AR game, which became more popular than any VR game/app. However since VR is now adapted to smartphones and there are thousands of VR apps, in the short to medium term, VR has an upper hand. In the long term, VR and AR could merge as pointed out by Satya Nadella. Augmented reality (AR) is not a new phenomenon for geeks, but certainly a novel experience for the masses as they are now witnessing the technologies moving from tactical to practical application. The very application of augmented reality technology is an enriching experience and very soon we will witness people walking around in malls, on roads and in factories wearing VR headsets. The landscape has been radically altered with Pokemon Go, and its acceptability across the young population has expedited the oncoming wave of e-transformation. The integration of virtual reality with brick and mortar businesses is now nearing fulfilment. Digital business, or rather marketing, would now have a new meaning and we will certainly see many new phraseologies being deployed by marketers. Augmented reality, currently being deployed in gaming, will bring in new marketing formats, starting with the retail industry and then moving into other sectors in the B2C domain. The core reason for this is generic formats that can be tweaked a little to suit each and every player. It will take some time for the technology to reach the B2B domains as deployments of tailored solutions are developed. E-commerce and m-commerce will now witness a radical change in thought and actionables, and, in one years of time, we will see online retailers deploying e-tools enabled with augmented reality features.

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Aspiring to become a VR or AR developer is commendable, but not enough to even get started down that road. Remember, when some of us as kids used to say that we want to become scientists? We were never specific. It was always just scientists, not chemists, physicists, biologist, etc. This is not that different, except for the fact that this decision for VR and AR needs to be taken from the get-go. Why is it so? Because this field consists of work that is extremely diverse, ranging from story creation to audio expertise to graphics and 3D design and even more. We are over that phase where work in VR and AR solely required technological expertise. Now a fair share of creativity is also involved. With the rise of these technologies more as experiential mediums, students can choose from both technical roles that involve programming, hardware, algorithms and game development, as well as non-technical roles in the field of business, management, marketing and operations. Based on inputs from several industry experts, It can be said that some of the significant roles in the VR-AR industry are as follows: 3D Artist Content Coordinator Senior Technical Artist 3D Artist VR-AR Project Manager Account Manager Marketing Concept Artist Social Media Specialist Web Developer Unity Developer Software Engineer Interaction Designer Frontend/Backend developer Design technologist Graphic Designer VR Game designers Oculus developers VR/AR programmers Augmented reality app designers FX technical artists Gameplay engineers

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