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What are the core competencies required for a Media Planner?

0 4 Views | Posted a year ago
Asked by Shiksha User

  • 1 Answer

  • P

    Answered by

    Pragati Singh | Contributor-Level 10

    a year ago

    Hi, .

    A successful media planner is someone who has a blend of analytical, strategic, and creative skills. They should have a keen understanding of media landscape, consumer behavior, market research, data analysis, and media buying.

    Moreover, amazing communication, negotiation, and project management abilities are also important for effective collaboration with clients and internal teams.

    All the best !

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