What are the main focus areas in the sixth semester of the B.A. (Hons.) in Corporate Communication programme at IILM University?

0 11 Views | Posted 11 months ago
Asked by Nishant Tanwer

  • 2 Answers

  • A

    Answered by

    Ayush Saraf | Contributor-Level 6

    10 months ago

    In the sixth semester of the B.A. (Hons.) in Corporate Communication programme at IILM University, students engage in advanced studies that integrate theoretical knowledge with practical application. The curriculum is designed to prepare students for professional roles in the communication industry. While specific course details for the sixth semester are not explicitly provided in the available sources, the programme emphasizes key areas such as public relations, digital marketing, media planning, and corporate communication strategies. Students participate in practical training, internships, and real-world projects to gain hands-on e

    ...more
  • A

    Answered by

    Aakshi dalmia | Contributor-Level 10

    11 months ago

    In the sixth semester of the B.A. (Hons.) in Corporate Communication programme at IILM University, the curriculum focuses on advanced topics that prepare students for strategic roles in the field. The key areas of study include:

    • Strategic Communication Planning: This course emphasizes the development and implementation of comprehensive communication strategies aligned with organizational goals.

    • Political Communication: Students explore the dynamics of communication within political contexts, analyzing how information influences public opinion and policy decisions.

    • International Communication: This subject examines global communication pra

    ...more

Similar Questions for you

M
Manya

Research is an essential component of the curriculum. 

Psychology students are introduced to research methodology, including:

  • Experimental and Non-experimental designs
  • Sampling techniques
  • Data collection methods
  • Ethical considerations.

They often also conduct small-scale research projects involving surveys, behavioural observations, or case studies. 

S
Shrinkhala S Chand

The first-year BBA curriculum at IILM University Gurugram is structured and engaging, but it is designed to be manageable and supportive rather than overwhelming, especially for students coming straight out of school. In the first year, you study core subjects like Principles of Management, Microeconomics, Business Communication, Accounting and basic Quantitative Techniques, spread across semesters with continuous internal assessments, projects and presentations instead of only high-pressure end-term exams. The workload includes regular classes, tutorials and group work, but faculty focus on concept clarity, case-based learning and ski

...more
S
Shrinkhala S Chand

Yes, IILM University Gurugram's BBA is NEP 2020–aligned and does offer good flexibility along with multiple entry and exit options for students. The structure allows learners to choose multidisciplinary courses across different schools and decide their exit point as a Certificate after Year 1, Diploma after Year 2, Degree after Year 3 or BBA (Hons/Hons with research) after completing the full 4-year pathway. This means students can plan their journey according to their goals, finances or career plans, while still earning a recognised credential at each stage, making the programme student-centric and future-ready.

S
Shrinkhala S Chand

Yes, IILM University Gurugram's BBA is strongly aligned with technology, analytics, and contemporary business tools, so students do not study only textbook management but actually learn how modern businesses work in a digital, data‑driven environment.​

The curriculum includes dedicated subjects and specialisations in areas like Business Analytics, Artificial Intelligence, Digital Marketing, and Management of Technology, ensuring that students are comfortable working with data, automation and tech-enabled decision-making from early semesters themselves. Along with core management courses, learners are exposed to tools such as SPSS, P

...more
M
Manya

Yes!

  • Excel is a must. We use it for analytics, finance assignments, and data exercises.
  • SPSS is introduced in research-based subjects.
  • Canva is used in marketing presentations and branding assignments.
  • Power BI is introduced in some analytics electives.

These tools help a lot because companies expect BBA grads to know at least basic data and presentation tools.

Get authentic answers from experts, students and alumni that you won't find anywhere else

Sign Up on Shiksha

On Shiksha, get access to

  • 66k Colleges
  • 1.2k Exams
  • 680k Reviews
  • 1800k Answers

Share Your College Life Experience

Didn't find the answer you were looking for?

Search from Shiksha's 1 lakh+ Topics

or

Ask Current Students, Alumni & our Experts

×
×

This website uses Cookies and related technologies for the site to function correctly and securely, improve & personalise your browsing experience, analyse traffic, and support our marketing efforts and serve the Core Purpose. By continuing to browse the site, you agree to Privacy Policy and Cookie Policy.

Need guidance on career and education? Ask our experts

Characters 0/140

The Answer must contain atleast 20 characters.

Add more details

Characters 0/300

The Answer must contain atleast 20 characters.

Keep it short & simple. Type complete word. Avoid abusive language. Next

Your Question

Edit

Add relevant tags to get quick responses. Cancel Post