What are the main subjects taught in BBA in Marketing?
Asked by Abhay Dixit
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1 Answer
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The core subjects that are taught in a BBA Degree in Marketing usually include the following subjects:
- Principles of Marketing
- Consumer Behavior
- Market Research
- Advertising & Sales Promotion
- Digital & Social Media Marketing
- International Marketing
- Business Analytics for Marketing
- Strategic Brand Management
- Retail Management
- Public Relations & Corporate Communication
These subjects are a mix of theory + case studies + live projects, which means that you will apply your learning in real-world scenarios.
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