What concentrations are available in the NYU MS in Integrated Marketing Program?

4 Views | Posted 7 months ago

Asked by Aadvika

1 Answer

Answered by

Misha | Contributor-Level 10

7 months ago

The MS in Integrated Marketing offers degree concentrations in: Brand Strategy, Digital Media, and Marketing Analytics.

Brand Management: This concentration prepares students to establish brand awareness and loyalty by focusing on enhancing the perceived value of a brand.

Digital Marketing: This concentration trains students to do the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

Marketing Analytics: Marketing data analytics is the use and study of data related to marketing activities. Data analytics in marketing is used to determine the success

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