What degree programs or courses related to marketing and communication does IILM University, Gurugram offer?

<p>IILM University, Gurugram, offers several degree programs and courses related to marketing and communication. Here&rsquo;s an overview of the key programs in these fields:</p><h3><strong>Undergraduate Programs</strong></h3><ol><li><p><strong>Bachelor of Business Administration (BBA) with Marketing Specialization</strong></p><ul><li>Focuses on various aspects of marketing, including consumer behavior, digital marketing, brand management, and marketing research.</li></ul></li><li><p><strong>Bachelor of Arts (BA) in Journalism and Mass Communication (BJMC)</strong></p><ul><li>Covers communication theories, media practices, advertising, public relations, and digital communication, preparing students for careers in marketing communication.</li></ul></li></ol><h3><strong>Postgraduate Programs</strong></h3><ol><li><p><strong>Master of Business Administration (MBA) with Marketing Specialization</strong></p><ul><li>An in-depth programme that explores advanced marketing strategies, consumer insights, digital marketing, and brand management.</li></ul></li><li><p><strong>Master of Journalism and Mass Communication (MJMC)</strong></p><ul><li>Focuses on advanced topics in media, communication strategies, and the role of marketing in mass communication.</li></ul></li></ol><h3><strong>Additional Courses and Workshops</strong></h3><ul><li><strong>Short Courses in Digital Marketing</strong><ul><li>These may cover social media marketing, search engine optimization (SEO), content marketing, and data analytics.</li></ul></li><li><strong>Workshops on Communication Skills</strong><ul><li>Practical workshops aimed at enhancing verbal and written communication skills, essential for effective marketing.</li></ul></li></ul><h3><strong>Certificates and Diplomas</strong></h3><ul><li><strong>Certificate Programs in Marketing and Communication</strong><ul><li>Short-term programs focused on specific areas such as brand management, public relations, or digital marketing.</li></ul></li></ul>

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<p>MBA in Marketing provides Integrated Marketing Communication as a subject which aims to provide the learning and experience of brands towards their consumer and teach us the communication in brand building.</p>

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<p>IILM University, Gurugram, offers a variety of degree programs and courses related to marketing and communication, including:</p><p><strong>1. Integrated Marketing Communication:&nbsp;</strong>This programme focuses on the strategic planning and execution of integrated marketing communication campaigns, incorporating various channels to deliver cohesive and effective messaging.</p><p><strong>2. Consumer Behavior:</strong>&nbsp;This course delves into the psychology and decision-making processes of consumers, providing insights into understanding and influencing consumer choices.</p><p><strong>3. Sales and Distribution Management:&nbsp;</strong>This programme equips students with the skills and knowledge needed to manage sales teams, distribution channels, and optimize sales strategies to drive business growth.</p><p><strong>4. Digital and Social Media Marketing:&nbsp;</strong>In this course, students learn about the latest trends and strategies in digital marketing, including social media marketing, search engine optimization, content marketing, and online advertising.</p><p>These offerings at IILM University, Gurugram, provide students with a well-rounded education in marketing and communication, covering both traditional and digital aspects of the field to prepare them for diverse career opportunities in marketing and communication-related roles.</p>

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