What degree programs or courses related to marketing and communication does IILM University, Gurugram offer?

13 Views|Posted 2 years ago
Asked by Raghav Rajput
3 Answers
A
a year ago

IILM University, Gurugram, offers several degree programs and courses related to marketing and communication. Here’s an overview of the key programs in these fields:

Undergraduate Programs

  1. Bachelor of Business Administration (BBA) with Marketing Specialization

    • Focuses on various aspects of marketing, i

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Y
2 years ago

MBA in Marketing provides Integrated Marketing Communication as a subject which aims to provide the learning and experience of brands towards their consumer and teach us the communication in brand building.

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S
2 years ago

IILM University, Gurugram, offers a variety of degree programs and courses related to marketing and communication, including:

1. Integrated Marketing Communication: This programme focuses on the strategic planning and execution of integrated marketing communication campaigns, incorporating various ch

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Yes, and that's kind of the point. Faculty usually encourage participation, even if your answer isn't perfect. Over time, even quieter students start speaking up because class discussions are part of grading in some subjects.

Quite a bit, but not like traditional exams.

You'll write:

  • Reports
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  • Project submissions

It's more structured, professional writing rather than long descriptive answers.

It's a mix of both; there's competition in terms of grades and placements, but academically, it's quite collaborative because of group work, shared notes, and discussions, so while you're technically competing, you are also constantly working together.

There's usually a mix. Some faculty give fixed topics, while others allow flexibility, especially in marketing, HR, or entrepreneurship-related subjects. When you do get freedom, most students try to pick brands or industries they're interested in, which makes the work less forced.

The structure is actually quite flexible compared to traditional universities. While there are core subjects you have to complete, you also get electives that let you shape your degree based on your interests. For example, in management, you can gradually move toward your preferred specialisation th

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