What degree programs or courses related to marketing and communication does IILM University, Gurugram offer?
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3 Answers
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IILM University, Gurugram, offers several degree programs and courses related to marketing and communication. Here’s an overview of the key programs in these fields:
Undergraduate Programs
Bachelor of Business Administration (BBA) with Marketing Specialization
- Focuses on various aspects of marketing, including consumer behavior, digital marketing, brand management, and marketing research.
Bachelor of Arts (BA) in Journalism and Mass Communication (BJMC)
- Covers communication theories, media practices, advertising, public relations, and digital communication, preparing students for careers in marketing communication.
Postgraduate Program
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MBA in Marketing provides Integrated Marketing Communication as a subject which aims to provide the learning and experience of brands towards their consumer and teach us the communication in brand building.
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IILM University, Gurugram, offers a variety of degree programs and courses related to marketing and communication, including:
1. Integrated Marketing Communication: This programme focuses on the strategic planning and execution of integrated marketing communication campaigns, incorporating various channels to deliver cohesive and effective messaging.
2. Consumer Behavior: This course delves into the psychology and decision-making processes of consumers, providing insights into understanding and influencing consumer choices.
3. Sales and Distribution Management: This programme equips students with the skills and knowledge ne
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