What does a UI/UX Designer do?

<p><strong>UI UX Designers have various responsibilities to fulfill as listed below</strong>:</p><ul><li>Plan and implement new designs.</li><li>Interpret data and qualitative feedback.</li><li>Optimize existing user interface designs.</li><li>Test for experience</li><li>Plan and conduct user research and competitor analysis.</li><li>Create user stories, personas, and storyboards.</li><li>Determine information architecture and create sitemaps.</li><li>Create prototypes and wireframes.</li><li>Communicate scenarios to hypothetical users, interaction models, and screen designs to other people working on a product.</li><li>Work as a team with creative heads and designers to incorporate brand identity into the given product.</li><li>Develop app mockups and specs.</li><li>Perform competitive analysis of other websites operating in the same space.</li><li>Prepare a customer analysis report based on demographics, targets, and transactions.</li><li>Coordinate with the design, product, sales, and marketing teams for creating and marketing an effective final product.</li></ul>

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