What is an MBA in Marketing and what does it cover?

<p>An &lt;a href="https://www.shiksha.com/business-management-studies/mba-in-marketing-chp"&gt;MBA in Marketing&lt;/a&gt; is a 2-year postgraduate degree that focuses on marketing theories, strategies, and practical applications across industries. The course is designed to equip students with the knowledge and skills required to understand consumer behavior, develop marketing plans, manage brand value, drive sales, and utilize digital platforms for business growth. The curriculum typically includes core business management subjects in the first year, followed by specialised marketing subjects in the second year. Topics like market research, advertising, digital marketing, consumer psychology, pricing strategy, and international marketing are covered extensively. The programme combines classroom learning with internships, live projects, case studies, and seminars to provide hands-on experience.</p>

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